SS38 - Mama Shop Keychains



The neighbourhood mom-andpop shop is typically operated by a friendly Indian Mama —Tamil for Uncle or Elder — hence the Mama Shop title. It brings residents together over daily essentials and tidbits. The Mama Shop Keychains feature the most iconic snacks, flash these with pride on the next visit!

Lead Designers: Cheng Siew Ming and Donn Koh of STUCK
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